900 stores make up our distribution network in France and internationally

7000 references of lures and accessories
thought out and designed in our workshops.

69000 Clients, followers, ambassadors, ou simples utilisateurs satisfaits !

By fishermen,
for fishermen

Innovators
since 1979

Non Toxic
Lures

Creator
of Sandra

Very resistant
Lures

Anatomy of a Softbait

For more than 40 years Delalande has been innovating year after year by working on the anatomy of lures, jig heads and the entire world of soft lures in order to offer you ever more effective lures.

In order to better understand how a soft lure is expressed, let's take a closer look at its anatomy:

1 2 3 4
1

THE JIG HEAD

It influences the swimming action of your lure, on the one hand thanks to its shape, but also its weight which will allow you to choose the swimming depth of your softbait. 

2

THE HOOK

It is this which binds you directly to the fish, it must be both sharp for good penetration and strong enough iron not to bend, depending on the species sought. Delalande works with a French hook brand to guarantee quality and know-how in blue-white-red colors.

3

THE BODY

The shape of the body of the soft lure is studied in a very precise way to have a perfect hydrodynamics, it is this which determines the weight of the lure and its "seat" in the water according to its shape. Our material contains an attractant injected directly into the material for increased longevity. 

4

THE TAIL

The tail of the lure is the most important element of the softbait, it is this which determines the swimming of the lure, it can be in V, in paddle more or less big, or in comma like here on the Sandra. Each shape and size of tail thus emits different vibrations.

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